Made in Italy Management - Understanding the Italian way
Made in Italy is a label that includes the agro-food, fashion, design and mechanical industries, in which Italian organizations have managed to develop and maintain a competitive lead worldwide.
This course exposes students to theories as well as practices and experiences of Made in Italy through interactive lectures, case discussion sessions, guest speakers, and experiential learning to better understand innovation and marketing practices developed and deployed by Made in Italy organizations.
The program focuses on four major topics
- Cultural Dimensions of Doing Business in Italy and in the EU
- Marketing of Made in Italy
- Business models innovations in Italian apparel industry
- Made in Italy and Chinese market: protection of intellectual property
The course structure will also include company visits to some of the most innovative Italian factories such as Ferrari, De Cecco, Salini Impregilo, Marramiero and LUISS EnLabs - The Startup Factory.
Student profile/target group:
A program designed for students of social sciences including law, economics and business, as well as sciences and engineering at the senior undergraduate or graduate level with an interest in law, governance, commerce and sustainability.
A general background in business or economics is desirable, but no specific expertise is required.
- Attendance at lectures, company visits and cultural activities
- Active participation
Required application documents
- - ID/passport copy
- - 2 recent photos
- - Transcript of records
- - Curriculum vitae and motivational letter
- - Proof of English proficiency (if English is not your first language): TOEFL or IELTS Score Report, Certificate from an English teacher
Deadline for applications
Course director / Lecturers
Prof. dr. Andrea Prencipe
Andrea Prencipe – PhD, University of Sussex – is a Full Professor of Organisation and Innovation at LUISS University (Italy), a Visiting Professor at Rotterdam School of Management (NL) and he holds an International Chair in Organisation at BI Norwegian School of Management (N).
Andrea has held academic positions at SPRU, INSEAD, and University G. d’Annunzio. He has been a Visiting Professor (2010-2013) at Imperial College Business School (UK) and an Honorary Professor (2006-2012) at SPRU (University of Sussex, UK).
Andrea has been a Visiting Scholar at Harvard Business School, London Business School, and Ross Business School at the University of Michigan. He has been invited speaker at a variety of institutions such as Harvard Business School, Cass Business School, Copenhagen Business School, University of Michigan, and University of Rotterdam.
Professor Prencipe is an expert on innovation issues in firms, including strategic management of technological and organizational innovation; organizational learning in project-based organizations; implications of modularity on the division and coordination of labor; social capital and innovation processes.